Find high relevance, high value keywords that your audience searches for. Understand what intent lies behind those searches and build content around that intent.

Perfect titles, meta descriptions, header tags (H1, H2…), alt tags for images, clean URLs. These help both search engines and users understand what each page is about.

Ensure your page content is informative, relevant, well-structured with headings, bullet points, images and multimedia. Avoid thin content; deliver real value.

Promote related content, reduce orphan pages, maintain a logical site structure so users and bots can move easily through your site.

Use optimized formats, proper alt text, caching for media assets, lazy loading where appropriate—balancing speed and visual appeal.